Design Insight: What’s In A Name?
This week’s Design Insight is going to go a little left as it is not completely about shoes. I decided to talk about the importance of brand identity. I was inspired by the debacle of a situation that...
View ArticleDesign Insight: Locally Grown
The best part of my job is the element of discovery. The fact that I am paid to keep pushing design to the next level is dream come true and is something that I never take for granted. To go to that...
View ArticleDesign Insight: The 10 Design Commandments
In spirit of the recently announced New Balance x CounterKicks Design Competition I have decided to write my “Ten Design Commandments.” These commandments have become a part of a belief system and I do...
View ArticleDesign Insight: The Beginning
Give Brett Golliff a brief moment of your time to learn how the footwear design process actually begins. – I am always asked where does a design come from? It is a good question because there are...
View ArticleDesign Insight: Development
Last week I discussed the integral role that marketing has on the creation of a shoe, this week I am going to explain the next step in the process: development. Developers are as important as the...
View ArticleCongrats Brett Golliff, Newest Senior Designer At GM
CounterKicks “Design Insight” columnist Brett Golliff joins General Motors. When Brett Golliff joined us back in February of this year to become CounterKicks’ first outside contributor, I couldn’t have...
View ArticleDesign Insight: PSA
PSA: Brett Golliff joins General Motors. At a very young age I had my mind made up with what I was going to do with my life: I was going to design shoes. I did not care what was presented to me; there...
View ArticleDesign Insight: I’m Back…
Brett Golliff returns, live from Detroit and his new job at General Motors. I’m back! It has been far too long but I am finally up and running again. This week I thought I would update you with my...
View ArticleDesign Insight: Have We Forgotten Our History?
This week’s topic is in connection with the CounterKicks Air Jordan 2012 Design Competition. As everyone begins to plan their project and create the next performance icon, I wanted to remind everyone...
View ArticleDesign Insight With Brett Golliff: I Have An Idea….
Brett Golliff has an Air Jordan idea. It has been far too long since I last wrote a piece for Design Insight. The spring and summer have been crazy for me. On top of doing my daily design grind at...
View ArticleDesign Insight With Brett Golliff: Fit & Form | The Continuation Of: I Have...
Brett Golliff sketches a new Air Jordan concept. What’s up guys? I am back this week to continue with the story of my Air Jordan 2012 idea. Check out the sketches below and follow along as I present...
View ArticleDesign Insight With Brett Golliff: TIME IS MONEY….
Brett Golliff completes his Air Jordan 2012 design concept. Take a look. So it took me long enough but I am finally here with the conclusion to my Air Jordan 2012 design. The main reason why the post...
View ArticleDesign Insight With Brett Golliff: THE ARCHITECT | Tinker Hatfield Interview...
Brett Golliff interviews Tinker Hatfield, Part 1. “Take it to the moon, take it to the stars….” Simply put, Brett Golliff the designer does not exist without Tinker Hatfield. I am from a small town in...
View ArticleDesign Insight With Brett Golliff: THE ARCHITECT | Tinker Hatfield Interview...
Part 2 of Brett Golliff’s interview with Nike’s Tinker Hatfield. Here is the much anticipated second part of my conversation with Tinker Hatfield. Read the first installment to catch up. I hope you...
View ArticleGeneral Motors Designer & CounterKicks Blogger Brett Golliff Will Tumblr For Ya
Culture Clubbing with Brett Golliff. Many of you can’t get enough of Brett Golliff’s magnificent CK blog series “Design Insight.” For good reason. It’s a beautifully crafted, superbly written, and...
View ArticleDesign Insight With Brett Golliff: THE ARCHITECT | Tinker Hatfield Interview...
The final installment of Brett Golliff’s interview with Tinker Hatfield. What’s up everyone? I give you the final part of my conversation with Tinker Hatfield (see: Part 1, Part 2). This part is...
View ArticleDesign Insight With Brett Golliff: THE POWER OF COLOR
Brett examines the Power of Color. One of my many jobs as a designer is creating color. It is a hard aspect to describe, especially in the automotive world where it is as much of a science as it is a...
View ArticleDesign Insight With Brett Golliff: MAX100 | My Conversation With Matt Stevens
MAX100: The interview. Everyday I have a new idea that I think I have to see it come to life. But often times something is in the way of letting that happen. Whether it be time, chores or pure laziness...
View ArticleDesign Insight With Brett Golliff: Jordan CP3.V | My Conversation With Tom...
Brett goes 1 on 1 with Tom Luedecke, designer of Chris Paul’s newest signature ride. One of my favorite shoes this season is the Jordan CP3.V. It is the first non-retro Jordan I can say I have been...
View ArticleDesign Insight At The Air Jordan 2012 Media Launch
Brett Golliff covers the 27th Air Jordan flagship release… Today at the Teterboro Airport in New Jersey was the official media launch of an unbelievably crafted piece of footwear, the Air Jordan 2012....
View ArticleDesign Insight With Brett Golliff: My Open Letter To The Sneaker Community…
My open letter to the sneaker community… I have read a lot of comments from you, the sneaker community, that seem to be a negative connotation for the Air Jordan 2012, for instance: “I don’t care if...
View ArticleDesign Insight With Brett Golliff: My Official Air Jordan 2012 Media Event Recap
Brett’s official recap. Let me first start off by saying how much of an honor it was to be at this event. When I started this column nearly two years ago, I would have never anticipated that it would...
View ArticleDesign Insight With Brett Golliff: Air Jordan 2012 Interview With Tinker...
Brett sits down with the co-creators behind the Air Jordan 2012. This is by far my favorite interview I have had thus far, primarily because I was face to face with two designers I highly respect. I...
View ArticleDesign Insight With Brett Golliff: Hacking The System – The Future Of Nike...
Brett Golliff hacks into Nike’s bright FlyKnit future… In the following essay I have done my best to recap what I feel is amazing about FlyKnit presently and where I can see it taking Nike in five...
View ArticleTinker Hatfield, Almost Fired, Helped Save Nike With The Air Safari & Tells...
With sales and styles in a slump, the business of Nike was on the brink 25 years ago. That all changed when designer Tinker Hatfield was let loose to create a package of non-marketing briefed product....
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